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Promote/Social Media: How it Works

In this guide, you will learn how to generate platform-specific social media content to promote your blog posts across multiple channels.

Updated over 2 months ago

Promote is the final stage of the Content Team workflow. In this phase, you'll generate social media posts with appropriate hashtags for various platforms to help promote your blog content. FOMO.ai creates platform-optimized content that maintains your brand voice while adapting to each social media channel's unique requirements.

Social Media Content Types

FOMO.ai generates the following types of promotional content:

X (formerly Twitter) Posts

Three different post options optimized for X's format, including appropriate character count and hashtag usage.

LinkedIn Post

Professional content designed for LinkedIn's business audience, with appropriate formatting and tone.

Instagram Caption

Visually-oriented content with strategic hashtag placement, designed for Instagram's engagement patterns.

Facebook Post

Conversational content optimized for Facebook's community-focused platform.

TikTok/YouTube Shorts Brief

Comprehensive guidance for creating short-form video content, including:

  • Video overview

  • High-level storyboard with voiceover suggestions

  • On-screen text recommendations

  • Talking points for the presenter

Good to Know: Each platform's content is specifically formatted to match that platform's best practices, character limits, and audience expectations. This multi-platform approach helps you maintain consistent messaging while optimizing for each channel's unique requirements.

Generating Social Media content

You can generate social media content through two different methods:

Option 1: From the Content Team Dashboard

  1. Locate your keyword in the dashboard.

  2. If the status shows "Social generation awaiting," click "Generate socials".

  3. The status will change to "Generating Socials".

  4. When complete, the status updates to "Social posts generation complete".

  5. Click the "Review" button (🡵) to go to the Promote tab and view your social media posts.

Option 2: From the Publish Tab

  1. After SEO information has been generated, at the top-right corner of the Publish screen, click "Generate Socials".

  2. The status will change to "Generating Socials".

  3. Once completed, you'll automatically be directed to the Promote tab containing the social media posts.

Working with Social Media Posts

All social media platforms support these common actions:

Editing Posts Manually

  1. Click the pencil icon at the top of any post you want to modify

  2. A text box will appear where you can make your changes

  3. Click "Save Changes" to preserve your edits

Good to Know: Manual editing is ideal for minor adjustments or adding brand-specific language to posts while maintaining the overall structure generated by FOMO.ai.

Editing with AI Feedback

  1. Locate the "Provide AI Feedback" field at the bottom of each social media section

  2. Enter your feedback or instructions for improving the post

  3. Click "Regenerate" to create a new version based on your guidance

Good to Know: AI Feedback is perfect for more substantial changes, such as shifting the tone, focusing on different aspects of your content, or completely reimagining the approach to a particular platform.

Copying Post Content

  1. Click the copy icon at the top of any post

  2. The content will be copied to your clipboard

  3. Paste directly into your social media platform or scheduling tool

Saving All Social Content

You can save all generated social media content in a single Google Doc:

  1. Scroll to the bottom of the Promote tab.

  2. Click "Save to Google Drive".

Good to Know: Your FOMO.ai account must be connected to Google Drive before saving. If you haven't connected yet, follow the same steps outlined in the Outline Process guide under "Saving to Google Drive > First-Time Connection."

To access this document,

  1. Click "Open FOMO.ai Folder" after saving

  2. Your draft will be stored in this folder structure:

    • FOMO.ai (main folder)

      • [Your Company Name] (subfolder)

        • [Keyword] (subfolder)

          • Social files (with timestamps)

Completing the Content Workflow

Once you've reviewed and finalized your social media posts:

1. Click "Approve Socials" at the top of the page

2. This marks the completion of the entire content workflow for this keyword.

3. The status in the Content Team dashboard will update to "Complete"

Good to Know: While approving socials marks the end of the content workflow, you can still access and edit any part of the content (Draft, Publish, or Promote) at any time by clicking on the keyword in the Content Team dashboard.

Best Practices for Social Promotion

  • Customize for each platform: While FOMO.ai optimizes content for each platform, adding personal touches can increase engagement

  • Schedule strategically: Consider posting your content at optimal times for each platform

  • Test different approaches: Use the multiple X post options to test different messaging styles

  • Use video briefs as guidelines: The TikTok/YouTube brief is designed to be adaptable to your specific production capabilities

  • Maintain consistent messaging: While adapting to each platform, ensure your core message remains consistent

  • Update hashtags: Review and update hashtags based on current trends in your industry

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