FOMO.ai's Content Team feature streamlines the entire content creation process. It provides an end-to-end solution for content creation, from initial keyword research to completed blog posts and corresponding social media content.
Accessing Content Team
Immediately after your Brand Lens is set up, you can access Content Team in two ways:
Click "View Content Team" at the bottom of the Brand Products section
Select "Content Team" from the left sidebar navigation
Good to Know: The Content Team option in the sidebar is accessible from anywhere in the app, regardless of which section or stage you're currently working in.
Adding Keywords & Other Actions
Keyword Management
In the Content Team section, you'll see the first 3 AI-suggested keywords for your brand.
You can:
Use these suggested keywords to generate content immediately
Add your own keyword using the "Create Keyword" button in the top-right corner
Adding a New Keyword
When adding a keyword, provide the following details:
Keyword: The primary search term for your content
Outline Template: The blog format (Short Article, Listicle, etc.)
Product: The specific product this content will support listed under Brand Products
Content ID: Your internal tracking reference
Good to Know: Choose your outline template carefully as it determines the structure and approach of your content. For guidance on selecting the right template, see our Blog Templates Guide.
Content Team Dashboard Elements
The main Content Team screen displays your keywords with the following information:
Content ID and Template: Your selected format and tracking reference
Title: Generated during the Prewriting Phase
Status: Current stage in the content creation workflow
Next Step: The upcoming action required
Available Actions
For each keyword, you have several action options:
1. Review Keyword: Access the current stage by either:
Clicking the button under "Next Step"
Clicking the "Review" button
Clicking the three dots (⋮) and selecting "View"
2. Edit Keyword: Modify the keyword text and Content ID
Note: Template and Product cannot be edited
Best used only during the Pre-writing stage
3. Delete Keyword: Remove the keyword from FOMO.ai
Note: This does not affect any documents created by FOMO.ai app that are saved on your drive.
Good to Know: Editing a keyword after content creation has begun may cause inconsistencies between your keyword focus and the generated content. For significant changes, consider creating a new keyword instead.
Content Generation Process
Once you have added a keyword, you can start the content generation process.
Each keyword goes through 5 stages - prewriting, outline, draft, publish, promote.
1. Prewriting Phase
What is the Prewriting Phase? This initial stage defines key parameters that will guide the FOMO.ai in creating targeted, optimized content.
During this phase, you'll:
Enter your target keyword
Choose the appropriate blog type (Short article, Long article, Listicle, FAQ page, etc.)
Select or refine the blog title
Review/update related keywords
Review/update the target persona for the blog
Review/update subject matter expert details
Read more on the Prewriting Process here.
2. Outline Phase
What is the Outline Phase? This stage generates the structural framework of your content, organizing ideas into a coherent, strategic format.
In this phase, you'll work with:
Section headlines that organize your content
Heading hierarchy (H1/H2/H3) for proper content structure
Related keywords for each section to improve SEO
Section types (bullet points, text blocks, FAQ, etc.) for content variety
Key takeaways for each section to emphasize important points
Read more on the Outline Process here.
3. Draft Phase
What is the Draft Phase? This stage transforms your outline into complete, polished content with full paragraphs, transitions, and supporting details.
During this phase, you can:
Generate the full content based on your approved outline
Review the draft for accuracy and completeness
Make edits to improve flow, clarity, and engagement
Refine the content to match your brand voice
Read more on the Draft Process here.
4. Publish Phase
What is the Publish Phase? This stage prepares your content for publication by generating SEO elements and supporting information.
In this phase, you'll finalize:
SEO title optimized for search visibility
Meta description to improve click-through rates
Blog key takeaways for featured snippets and summaries
Alternative titles for A/B testing or future updates
Read more on the Publish Phase here.
5. Promote Phase
What is the Promote Phase? This final stage creates platform-specific promotional content to drive traffic to your published blog post.
This phase generates:
Social media posts tailored for:
X (formerly Twitter)
Facebook
Instagram
LinkedIn
Talking points for short-form video content (TikTok/YouTube Shorts)
Read more on the Promote Phase here.