The Brand Lens captures your company’s identity and style, ensuring all generated content is consistent with your brand voice, values, and guidelines.
What is a Brand Lens?
The Brand Lens is the heart of all your content at FOMO.ai. It acts as a comprehensive brand blueprint that helps our AI understand your company's unique voice, values, and audience.
Once properly configured, you'll be able to create high-quality, on-brand content in minutes, whether it's a blog driving organic traffic or a social post sparking engagement.
Creating Your Company
When you join the app, you’ll see the “Welcome to FOMO” message with a text box below.
1. Enter your company’s website in the text box.
2. Click the “Create Company” button.
Once your company has been created, you’ll see a page with multiple tabs to build out your Brand Lens:
Brand Details
Brand Promise
Brand Tone of Voice
Brand Value Proposition
Brand Personas
Content Pillars
Brand Products
Brand Guidelines
Good to Know: This step typically takes 1-2 minutes to complete. During this time, FOMO.ai is analyzing your site content, design elements, and existing brand messaging.
Setting Up Your Brand Lens Components
After analyzing your website, FOMO.ai will generate a step-by-step draft of your Brand Lens, starting with Brand Details. You'll need to review and refine each section:
1. Brand Details
As a part of the initial setup, the FOMO app will
Enter your company’s name, website, and description. These fields are often pre-filled from your website, but you should review them carefully.
The description explains what your company does and what it stands for.
Next to Brand Details are your Brand Assets, which include links to platforms where your company operates.
Editing Options:
Click directly in the text box to make changes.
Use the Smart Editor by highlighting text to adjust tone or rewrite sections.
Start a new line to add additional details.
2. Brand Promise
A brand promise is your company's commitment to customers, outlining what they can consistently expect from your products or services. It reflects your core values and mission, serving as a foundation for building trust and loyalty.
AI will automatically generate this based on your company information.
Edit the text directly, or use the Smart Editor to refine tone or remove sentences.
3. Brand Tone of Voice
Your brand's tone of voice refers to the distinctive style and personality conveyed through all your communications. It's how your brand "speaks" to customers, influencing how they perceive and connect with your company.
There will be several boxes containing adjectives describing your brand.
To add a suggested word: click on its box.
To remove a word: click the X beside it.
To add your own: type into the text box and click Add.
Next, generate the complete tone of voice:
Click the Generate Tone button in the bottom-right.
The app will create bullet points in a point: description format.
Edit these manually or refine with the Smart Editor.
4. Brand Value Proposition
A brand value proposition explains why customers should choose your brand over competitors by highlighting the specific benefits and advantages of your products or services. It communicates your unique selling points and the problems you solve for customers.
AI generates this automatically from your company details.
Edit by clicking in the text box or using the Smart Editor.
5. Brand Personas
Brand personas are fictional representations of your ideal customers, created to help you understand and address the needs, behaviors, and goals of your target audience.
The app generates three default personas.
Edit them manually or with the Smart Editor.
Further options:
To delete a persona: Click the delete button.
To add a new persona: Use the Actions dropdown to create a new persona. Personas help the AI understand who it’s writing for, such as your target audience and the desired emotional tone.
6. Content Pillars
Content pillars are the main themes or categories that support your content marketing strategy. These broad areas of focus align with your business goals and audience interests, providing structure and consistency to all your content creation efforts.
The app generates four pillars by default.
Edit manually or with the Smart Editor.
Further options:
To delete a pillar: Click the trash icon at the top-right.
To add a pillar: Click the Actions dropdown to define one of your core values or messaging foundations.
7. Brand Products
The Brand Products section contains details about your various product lines or service offerings. The FOMO app will automatically identify products from your website.
Each product includes:
Product name
Value proposition
URL
Features
To edit: Click the edit icon to unlock text fields, then click Update Product.
To delete: Click the trash icon.
To add with AI: Click the Actions drop-down, select AI Add Product, enter a prompt, and click Generate New Product.
To add manually: Click the Actions drop-down, select Add Product Manually, enter details (name, value prop, features, CTA link), and click Create Product.
8. Brand Guidelines
The Brand Guidelines section outlines how your brand should be visually and editorially represented.
Your Brand Guidelines are made up of 3 components:
Color Palette: extracted from your website.
To add a color: enter a name and color code, or use the Color Finder.
To remove a color: click the delete icon.
Don’t forget to save after making changes.
Photography Guidelines: Examples of what your guidelines could include are:
Style & mood: Specify tone (e.g., bright and candid, moody and cinematic, natural and authentic).
Subject matter: Describe what kinds of photos should be used, e.g., people, products, environments, or abstract textures.
Composition: Outline framing preferences, negative space usage, focus depth, and cropping standards.
Do’s & don’ts: Include examples of appropriate vs. off-brand images.
Editorial Guidelines: Examples of what your guidelines could include are:
Voice & tone: Describe the personality of the brand voice (e.g., confident).
Grammar & style: Note preferred spellings, capitalization, punctuation, and grammar rules.
Inclusive language: Emphasize accessibility, inclusivity, and respect. Avoid jargon or culturally specific idioms.
Formatting standards: Specify typography, sentence length, and reading level.
Content types: Tailor tone guidance for different contexts (social media, blog posts, product copy).
Brand Lens Actions
The Actions dropdown in the Brand Lens enables you to quickly manage and apply insights across your data view. You can use it to export results, share filtered reports, or trigger next steps, all without leaving the Lens.
Regenerate with feedback: Use this option to quickly improve your output by providing direct feedback. After giving notes on what you’d like changed, the system refines your result, keeping the good parts and addressing the issues you flagged.
Save Changes: Click ‘Save Changes’ to confirm and store your latest edits. This ensures your updates are preserved in the Brand Lens, so your team always sees the most up-to-date version.
Copy: Easily copy your generated text or settings with one click. You can use this to paste your Brand Lens output into campaigns, presentations, or other tools.
Testing Your Brand Lens
After completing your Brand Lens setup, it's important to test how it influences your content:
Navigate to "AI Team Members" in the main menu
Select "Marketing Copywriter"
Enter a simple prompt: "Write a 200-word content on [your product or service]>"
Click "Generate Response"
Review the output to see if it matches your brand expectations.
Tips for Success
Review auto-generated content carefully: AI gives you a strong start, but ensure all brand details, tone, and personas truly reflect your company.
Keep tone consistent: For cohesion, align your brand promise, value proposition, and personas with the same tone of voice.
Customize personas: Use them as a foundation, but refine them to match your real audience segments.
Check product accuracy: Verify AI-generated products carefully to avoid errors or irrelevant entries.
Refine visual identity: Ensure that your brand's color palette, photography, and editorial guidelines match its actual design system.
Start with simple content: Test with short-form content like social posts before moving to longer formats.
Iterate as needed: Your Brand Lens can be updated anytime as your brand evolves.
Troubleshooting
Common issues and solutions:
Content feels generic: Add more specific details to your Brand Editorial Guidelines. Include words to avoid.
Wrong messaging focus: Review and refine your Value Proposition and Brand Promise.
Inaccurate product details: Update your Brand Products section with more specific information.
Need assistance?: Click "Send Feedback" anywhere in the platform to connect with our support team.