The Brand Lens captures your company’s identity and style, ensuring all generated content is consistent with your brand voice, values, and guidelines.
What is a Brand Lens?
The Brand Lens is the heart of all your content at FOMO.ai. It acts as a comprehensive brand blueprint that helps our AI understand your company's unique voice, values, and audience.
Once properly configured, you'll be able to create high-quality, on-brand content in minutes, whether it's a blog driving organic traffic or a social post sparking engagement.
Creating Your Organization and Company
When you join the app, you’ll see the “Welcome to FOMO.ai” message with text boxes below.
1. Enter a name for your organization, e.g., "Sales."
2. Enter your company’s website in the text box, e.g. https://your-company.com.
3. Click the “Create Company” button.
Next, it'll ask you for your company's name and additional information for your Brand Lens, e.g. FOMO.ai. Your answers are saved into the new Your Differentiators sub-tab and used across your Brand Lens, so take your time with them.
Once your company has been created, you’ll see a page with multiple tabs to build out your Brand Lens. Use Previous and Next at the top of the page to move through the tabs.
Brand Details-
Brand Details
Brand Assets
Your Differentiators
What we learned from your site
Brand Promise
Brand Tone of Voice
Brand Value Proposition
Brand Personas
Content Pillars
Brand Products
Brand Guidelines-
Color Palette
Typography
Photography Guidelines
Editorial Guidelines
Research Guidelines
Infographic Guidelines
Good to Know: This step typically takes 1-2 minutes to complete. During this time, FOMO.ai is analyzing your site content, design elements, and existing brand messaging.
Setting Up Your Brand Lens Components
After analyzing your website, FOMO.ai will generate a step-by-step draft of your Brand Lens, starting with Brand Details. You'll need to review and refine each section:
1. Brand Details
As a part of the initial setup, this tab holds four sub-tabs:
Brand Details: Company name, website, Content Market, Content Language and description. Most fields are pre-filled from your site; read them properly before moving on.
Content Market is the region your content is written for (e.g. United States). Content Language is the language your content is written in (e.g. English (US), Arabic, etc). Changing it doesn't rewrite anything on its own; pick the new language (e.g; Arabic), then open Actions and click Re-Analyze Website. The two fields are independent, so you can target the United States market in Arabic. Both are read by every AI Team Member; set them before you generate anything.
As for description, it explains what your company does and what it stands for.Brand Assets: Links to the platforms where your company already operates — your site, your socials and your other channels. These are picked up from your website, so an empty social field usually means that link isn't on your site for the crawler to find. Edit the field manually, or add the link to your website and re-analyze.
Your Differentiators (New): Your onboarding answers, kept in one place — what makes you different, who you beat and why. This is the highest-leverage tab in the Lens; vague differentiators are the most common cause of generic content. Edit them here any time.
What we learned from your site (New): A readable summary of everything the crawler found. Use it to sanity-check the drafts: if something here is wrong or stale, fix the site or run Re-Analyze Website from the Actions menu.
Editing Options:
Click directly in the text box to make changes.
Use the Smart Editor by highlighting text to adjust tone or rewrite sections.
Start a new line to add additional details.
Actions:
Regenerate Details with feedback; say what to change in plain language and the AI redrafts, keeping what already works.
Save Changes store your edits before you move on.
Re-Analyze Website, re-crawl your site and refresh what FOMO.ai knows; run it after a redesign, a repositioning, a launch, or a Content Language change.
Copy Details, copies your Company Name and ID.
2. Brand Promise
A brand promise is your company's commitment to customers, outlining what they can consistently expect from your products or services. It reflects your core values and mission, serving as a foundation for building trust and loyalty.
AI will automatically generate this based on your company information.
Edit the text directly, or use the Smart Editor to refine tone or remove sentences.
Actions:
Regenerate Promise with feedback lets you say what to change first; the better option when the draft is close but reads like any other company's.
Save Changes stores your edits, and
Copy Promise copies the text for a brief or a deck.
3. Brand Tone of Voice
Your brand's tone of voice refers to the distinctive style and personality conveyed through all your communications. It's how your brand "speaks" to customers, influencing how they perceive and connect with your company.
This tab has two keyword columns: adjectives that describe your tone, and adjectives to avoid. The tone description is written from the two keyword lists.
Each column needs at least 2 adjectives and holds up to 10. A counter above the chips shows how many you've selected.
To add new adjectives on both sides; fill the details on the Regenerate with feedback input box and then generate the tone description using Regenerate Tone with feedback.
To add your own: type into the text box and click Add.
To remove a word: click the X beside it.
Refine those bullets manually or with the Smart Editor.
Actions:
Regenerate Tone with feedback lets you say what to change first.
Save Changes stores your edits, and
Copy Tone copies the text.
4. Brand Value Proposition
A brand value proposition explains why customers should choose your brand over competitors by highlighting the specific benefits and advantages of your products or services. It communicates your unique selling points and the problems you solve for customers.
AI generates this automatically from your company details.
Edit by clicking in the text box or using the Smart Editor.
Actions:
Regenerate Value Proposition with feedback lets you say what to change first.
Save Changes stores your edits, and
Copy Value Proposition copies the text.
5. Brand Personas
Brand personas are fictional representations of your ideal customers, created to help you understand and address the needs, behaviors, and goals of your target audience.
The app generates three default personas.
Edit them manually or with the Smart Editor.
Further options:
To delete a persona: Click the delete button.
To add a new persona: Use the Actions dropdown to create a new persona. Personas help the AI understand who it’s writing for, such as your target audience and the desired emotional tone.
Actions:
Regenerate All Personas with feedback does the same after you say what to change.
Add New Persona adds an empty card, for a segment the generated set missed.
Save Changes stores your edits.
6. Content Pillars
Content pillars are the main themes or categories that support your content marketing strategy. These broad areas of focus align with your business goals and audience interests, providing structure and consistency to all your content creation efforts.
The app generates four pillars by default.
Edit manually or with the Smart Editor.
Further options:
To delete a pillar: Click the trash icon at the top-right.
To add a pillar: Click the Actions dropdown to define one of your core values or messaging foundations.
Actions:
Regenerate All Pillars replaces every card with a fresh set. Regenerate All Pillars with feedback does the same after you say what to change.
Add New Pillar adds an empty card so you can define another core theme.
Save Changes stores your edits.
7. Brand Products
The Brand Products section contains details about your various product lines or service offerings. The FOMO app will automatically identify products from your website.
Each product includes:
Product name
Value proposition
URL
Features
To edit: Click the edit icon to unlock text fields, then click Update Product.
To delete: Click the trash icon.
To add with AI: Click the Actions drop-down, select AI Add Product, enter a prompt, and click Generate New Product.
To add manually: Click the Actions drop-down, select Add Product Manually, enter details (name, value prop, features, CTA link), and click Create Product.
Check the link: the open-in-new-tab icon on each card opens its CTA link, so you can confirm it still resolves.
Actions:
Regenerate All Products with feedback does it after you say what to change.
AI Add Product adds one product from a prompt: describe it, then click Generate New Product.
Add Product Manually gives you an empty card for name, value prop, CTA link and features, then click Create Product.
Save Changes stores your edits.
8. Brand Guidelines
The Brand Guidelines section outlines how your brand should be visually and editorially represented.
Your Brand Guidelines are made up of 6 (six) components:
Color Palette: extracted from your website.
To add a color: enter a name and color code, or use the Color Finder.
To remove a color: click the delete icon.
To remove multiple colors: click Select to select and delete them in bulk.
Don’t forget to save after making changes.
Typography (New): Your typefaces and how they're used, extracted from your website.
To add: fill up the input box and click "Add Fonts" for fonts; click "Add Size" for Size.
To remove: click the delete icon.
To remove multiple colors: click Select to select and delete them in bulk.
Don’t forget to save after making changes.
Photography Guidelines: Examples of what your guidelines could include are:
Style & mood: Specify tone (e.g., bright and candid, moody and cinematic, natural and authentic).
Subject matter: Describe what kinds of photos should be used, e.g., people, products, environments, or abstract textures.
Composition: Outline framing preferences, negative space usage, focus depth, and cropping standards.
Do’s & don’ts: Include examples of appropriate vs. off-brand images.
Editorial Guidelines: Examples of what your guidelines could include are:
Voice & tone: Describe the personality of the brand voice (e.g., confident).
Grammar & style: Note preferred spellings, capitalization, punctuation, and grammar rules.
Inclusive language: Emphasize accessibility, inclusivity, and respect. Avoid jargon or culturally specific idioms.
Formatting standards: Specify typography, sentence length, and reading level.
Content types: Tailor tone guidance for different contexts (social media, blog posts, product copy).
Research Guidelines (New): Which sources count as credible can/should be cited.
To add: fill up the input box and click "Add".
To edit: click on the pencil icon and start editing.
To remove: click the delete icon.
To remove multiple colors: click Select to select and delete them in bulk.
Don’t forget to save after making changes.
Infographic Guidelines (New): Example of how your data and diagrams should look, including chart styles, labeling, color usage, and visual density, so generated visuals consistently match your design system.
To add: fill up the input box and click "Add".
To edit: click on the pencil icon and start editing.
To remove: click the delete icon.
To remove multiple colors: click Select to select and delete them in bulk.
Don’t forget to save after making changes.
Brand Lens Common Actions
The Actions dropdown in the Brand Lens enables you to quickly manage and apply insights across your data view. You can use it to export results, share filtered reports, or trigger next steps, all without leaving the Lens.
Regenerate with feedback: Use this option to quickly improve your output by providing direct feedback. After giving notes on what you’d like changed, the system refines your result, keeping the good parts and addressing the issues you flagged.
Save Changes: Click ‘Save Changes’ to confirm and store your latest edits. This ensures your updates are preserved in the Brand Lens, so your team always sees the most up-to-date version.
Copy: Easily copy your generated text or settings with one click. You can use this to paste your Brand Lens output into campaigns, presentations, or other tools.
Testing Your Brand Lens
After completing your Brand Lens setup, it's important to test how it influences your content:
Navigate to "AI Team Members" in the main menu
Select "Marketing Copywriter"
Enter a simple prompt: "Write a 200-word content on [your product or service]>"
Click "Generate Response"
Review the output to see if it matches your brand expectations.
Tips for Success
Review auto-generated content carefully: AI gives you a strong start, but ensure all brand details, tone, and personas truly reflect your company.
Keep tone consistent: For cohesion, align your brand promise, value proposition, and personas with the same tone of voice.
Customize personas: Use them as a foundation, but refine them to match your real audience segments.
Check product accuracy: Verify AI-generated products carefully to avoid errors or irrelevant entries.
Refine visual identity: Ensure that your brand's color palette, photography, and editorial guidelines match its actual design system.
Start with simple content: Test with short-form content like social posts before moving to longer formats.
Iterate as needed: Your Brand Lens can be updated anytime as your brand evolves.
Set market and language early: Decide Content Market and Content Language before you build the rest of the Lens, then run Re-Analyze Website so everything is generated for the right audience.
Use feedback instead of rewriting: When a draft is close, Regenerate with feedback is faster and keeps what already works. Save a full rewrite for when the draft is wrong, not just imperfect.
Troubleshooting
Common issues and solutions:
Content feels generic: Add more specific details to your Brand Editorial Guidelines. Include words to avoid.
Wrong messaging focus: Review and refine your Value Proposition and Brand Promise.
Details are out of date: Run Re-Analyze Website and check What we learned from your site.
Inaccurate product details: Update your Brand Products section with more specific information.
Content is in the wrong language or region: Set Content Market and Content Language in Brand Details, then run Actions → Re-Analyze Website.
Edits keep disappearing: Use Actions → Save Changes before navigating with Previous / Next.
Need assistance?: Click "Send Feedback" anywhere in the platform to connect with our support team.