Setting up your Brand Lens is the most important first step at FOMO.ai. Every piece of content you create will be shaped by these settings, so it's worth taking the time to get this right.
What is a Brand Lens?
The Brand Lens is the heart of all your content at FOMO.ai. It acts as a comprehensive brand blueprint that helps our AI understand your company's unique voice, values, and audience. Once properly configured, you'll be able to create high-quality, on-brand content in minutes—whether it's a blog driving organic traffic or a social post sparking engagement.
Getting Started
1. Access your Brand Lens
Log in to your FOMO.ai account.
You'll see a welcome screen guiding you to set up your brand.
If you're returning, you can access Brand Lens from the sidebar.
2. Enter your company website
Input your website URL in the designated field.
Click "Create Company" to continue.
FOMO.ai will automatically scan your site to gather initial brand information and generate your brand lens.
Good to Know: The website analysis typically takes 1-2 minutes to complete. During this time, FOMO.ai is analyzing your site content, design elements, and existing brand messaging.
Setting Up Your Brand Lens Components
After analyzing your website, FOMO.ai will generate step-by-step a draft of your Brand Lens, starting with Brand Details. You'll need to review and refine each section:
1. Brand Details
This section contains your company's basic information and online presence. These details help FOMO.ai identify your brand and provide context for all generated content.
Once AI has generated the brand lens,
Review the auto-generated company information.
Verify and edit the following fields:
Company Name
Company Website
Description
Social Media Links (X, Facebook, Instagram, LinkedIn, TikTok, YouTube)
At the bottom of the page, click "Save & Continue" to proceed to the next section.
Good to Know: "Save" preserves your changes in the current section, while "Save & Continue" saves your changes AND generates the next section from scratch, overwriting any previously created section of the brand lens.
2. Brand Promise
A brand promise is your company's commitment to customers, outlining what they can consistently expect from your products or services. It reflects your core values and mission, serving as a foundation for building trust and loyalty.
Once your AI-generated brand promise is ready:
Review the auto-generated brand promise
Edit the text to accurately reflect your company's commitment to customers
Consider what consistently sets your brand apart from competitors
Click "Save & Continue"
3. Brand Tone of Voice
Your brand's tone of voice refers to the distinctive style and personality conveyed through all your communications. It's how your brand "speaks" to customers, influencing how they perceive and connect with your company.
To begin with:
Review the auto-generated 4 adjectives that best describe your brand's voice. Unselect the ones that do not align, type ones that align with your brand’s voice and click Add.
Review the auto-generated 4 adjectives that best describe your brand's voice. Unselect the ones that align, type ones that do not align with your brand’s voice and click Add.
Click "Generate Brand Tone" to create your tone guidelines.
Once your AI-generated Brand Tone of Voice is ready:
Review and edit the generated content to match your brand voice
Click "Save & Continue"
Good to Know: Add any specific editorial guidelines to this section, such as "Keep headlines in title case" or "Use 'pet parents' instead of 'pet owners'."
4. Brand Value Proposition
A brand value proposition explains why customers should choose your brand over competitors by highlighting the specific benefits and advantages of your products or services. It communicates your unique selling points and the problems you solve for customers.
Once your AI-generated brand value proposition is ready:
Review the auto-generated value proposition
Edit the text to clearly communicate why customers should choose your brand
Ensure it highlights your unique benefits and advantages
Click "Save & Continue"
5. Brand Personas
Brand personas are fictional representations of your ideal customers, created to help you understand and address the needs, behaviors, and goals of your target audience. These profiles help FOMO.ai tailor content to resonate with your specific customer segments.
Once your AI-generated brand personas are ready:
Review each auto-generated persona
Edit or delete any personas that don't align with your target audience
To add a new persona:
Click "Add Persona"
Provide a brief description (e.g., "Pet parents looking for eco-friendly products")
Click "Generate New Persona"
Click "Save & Continue"
6. Content Pillars
Content pillars are the main themes or categories that support your content marketing strategy. These broad areas of focus align with your business goals and audience interests, providing structure and consistency to all your content creation efforts.
Once your AI-generated content pillars are ready:
Review the auto-generated content pillars
Edit or delete any pillars that don't align with your content strategy
To add a new content pillar:
Click "Add Pillar"
Provide a brief description of the topic area
Click "Generate New Pillar"
Click "Save" or "Save & Continue"
7. Brand Products
The Brand Products section contains details about your various product lines or service offerings. This information helps FOMO.ai generate accurate, specific content that highlights the unique features and benefits of each offering in your portfolio.
Once your AI-generated brand products are ready:
Review any auto-generated product information.
Edit details as needed to accurately represent your offerings.
To add a new product:
Option 1: Click "Add Manually" and fill in all fields
Option 2: Click "AI Add Product," provide a brief description, and select "Generate New Product"
Each product should include:
Product Name
Value Proposition
Key Features
CTA Link (landing page URL)
This completes your Brand Lens Setup. Click on View Content Team to start content generation process.
Testing Your Brand Lens
After completing your Brand Lens setup, it's important to test how it influences your content:
Navigate to "AI Team Members" in the main menu
Select "Marketing Copywriter"
Enter a simple prompt: "Write a 200-word content on [your product or service]>"
Click "Generate Response"
Review the output to see if it matches your brand expectations.
Tips for Success
Save vs Save & Continue: The 'Save' button preserves changes to the current section only. The 'Save & Continue' button not only saves your current changes but also regenerates the next section from scratch. Use 'Save & Continue' during initial setup or when you want fresh AI-generated content in the next section. Use 'Save' when you want to update the current section without affecting subsequent sections.
Be comprehensive: The more detailed your Brand Lens, the better your generated content will be.
Start with simple content: Test with short-form content like social posts before moving to longer formats.
Iterate as needed: Your Brand Lens can be updated anytime as your brand evolves.
Use specific examples: Including examples of ideal content helps the AI understand your preferences.
Troubleshooting
Common issues and solutions:
Content feels generic: Add more specific details to your Brand Tone and Content Pillars.
Wrong messaging focus: Review and refine your Value Proposition and Brand Promise.
Inaccurate product details: Update your Brand Products section with more specific information.
Need assistance?: Click "Send Feedback" anywhere in the platform to connect with our support team.