Prewriting is the first stage in the Content Team workflow. The decisions you make during this phase directly influence how your article will take shape throughout the content creation process.
Uploading Your Keyword
The first step to starting to prewrite is to upload your keyword.
Press the “+ Create Keyword” button at the top right-hand corner of the screen.
Enter your keyword into the keyword box.
Choose an outline template from the drop-down menu. An outline template decides the way your content will be organized and presented to the reader.
Enter a content ID. This is an optional identifier that will help you easily reference and locate as you upload more keywords.
Add additional pre-writing instructions. These are optional instructions that you can provide the app before it starts planning the content for the keyword (E.g. a specific target audience or the number of items in a listicle).
Key Components of Prewriting
The Prewriting phase focuses on four critical elements:
Blog Title: The headline that captures reader attention and incorporates your primary keyword.
Related Keywords: Secondary topics and phrases that determine important sections to include.
Persona Information: The specific persona for whom the content is written.
SME (Subject Matter Expert) Information: The expertise profile used to write the content in your brand's voice.
Accessing the Prewriting Phase
After adding a keyword to Content Team, follow these steps:
Locate your keyword in the Content Team dashboard (you can type the keyword in the search bar)
Click "Start Prewriting" to begin the process
Good to Know: FOMO.ai automatically analyzes your keyword and Brand Lens to prepare initial suggestions for each component. This process typically takes about 45 seconds to a minute to complete.
Selecting a Title
Once FOMO.ai generates the initial prewriting information, the status will change to "Prewriting generated. Please select title."
Click "Select Title" to review the generated options.
You'll see 5 title options, each containing your exact or near-exact keyword match.
Select your preferred title by clicking the radio button next to it.
If none of the suggested titles meet your needs:
Click "Write Your Own Title".
Enter your custom title in the text box that appears.
Ensure your title includes your target keyword for SEO purposes.
Click on Save Title button.
Good to Know: Effective titles typically include your primary keyword near the beginning and are 50-60 characters long. This length optimizes both SEO value and reader engagement.
Managing Related Keywords
Related keywords help FOMO.ai understand what subtopics to include in your content. The system typically suggests 4-5 related keywords based on your primary keyword.
To modify related keywords:
Click the edit icon (pencil) next to any keyword to modify it.
Click the delete icon (trash) to remove a keyword.
To add a new keyword, type in the "New Related Keyword" text box and click the "+" button.
Good to Know: For optimal content structure, aim for 5-6 related keywords per article, with a maximum of 10. Too many keywords can lead to unfocused content, while too few may result in incomplete coverage of your topic.
Configuring Advanced Information
Click the "Advanced Information" dropdown to expand this section.
Review the automatically generated persona profile.
Review the subject matter expert information.
To edit any field, click on the Edit information button.
Make your desired changes in the text editor of the respective field.
Click "Save" to confirm your changes.
Good to Know: The target audience selection directly impacts content tone and complexity. For technical topics, ensure the audience selection matches the expected knowledge level of your readers.
Regenerating the Prewriting Phase
If you’re not happy with the outcome or if you want the prewriting output to be tailored as per additional instructions, you can regenerate it:
Select the “Actions” button
Select “Regenerate Prewriting” from the drop-down menu
The app will regenerate new titles, keywords, personas, and SME information.
Finalizing the Prewriting Phase
Before proceeding to the next stage:
Review all prewriting information carefully.
Click "Generate Outline" to proceed to the Outline phase.
Best Practices for Prewriting
Include your main keyword in the title: This improves SEO and clearly signals the topic to readers.
Choose related keywords that cover different aspects of your topic for comprehensive content.
Align your target audience with the specific persona from your Brand Lens that best matches your content goals.
Customize the SME information based on the expertise level required for your topic.
Save your work regularly throughout the prewriting process.