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Quick Introduction to the FOMO.ai app

New to FOMO.ai? This guide breaks down the app’s tabs and tools so you can start creating on-brand content with ease.

Updated over 3 months ago

Welcome to FOMO.ai, the easy and effective way to scale your marketing efforts with AI. Let’s briefly review the main sections and services of the FOMO.ai app.

Brand Lens

Your brand voice matters and is an extension of your business. It should showcases your uniqueness and be present in every piece of content you create—that’s why we created the Brand Lens.

The Brand Lens is the heart of all your content at FOMO.ai. It acts as a comprehensive brand blueprint that helps our AI understand your company's specific voice, values, and audience. Once properly configured, you'll be able to create high-quality, on-brand content in minutes—whether it's a blog driving organic traffic or a social post sparking engagement.

This should be the first thing you work on in the FOMO.ai app. It will take as little as 10 minutes to set up your Brand Lens and add/generate the following information:

  • Basic brand details such as name, website, description, and social media links.

  • Brand promise

  • Brand tone of voice

  • Brand value proposition

  • Brand personas

  • Content pillars

  • Brand products

For more information, see our guide on How to Set Up Your Brand Lens.

AI Team Members

Meet your virtual marketing team! Each member is an expert in a specific marketing function and is available to you 24/7. The AI Team Members are always ready to help you create, optimize, and scale your content strategy. You can start simultaneous conversations with different members and save your chats for future reference.

Let’s take a closer look at each member and what they can do.

Marketing Copywriter

The Marketing Copywriter will write content for all of your marketing needs. It can create compelling narratives, refine messaging, and craft persuasive content across channels—all in your brand’s own voice (thanks to the Brand Lens). Ask the Marketing Copywriter to create copy for social posts, ads, emails, and more!

Quick Tip: For blog and long-form content, we recommend the Content Team instead (see below).

SEO Manager

Ask the SEO Manager to complete various SEO tasks such as conducting keyword research, auditing your website for SEO best practices, examining page rankings, providing SEO recommendations, and much more!

Brand Photographer

The Brand Photographer creates original visuals matching your brand style, giving your content a professional, cohesive look.

Simply describe or provide a scene, social media post, article link, or image link to create new imagery. Both illustrations and realistic photographs can be generated.

In addition, the Brand Photographer will remember any photography guidelines and a brand color palette you provide. After the first time, it will apply that guidance to all generated images thereafter.

Marketing Strategist

The Marketing Strategist is who you turn to to brainstorm strategies, help develop marketing campaigns, create briefs, and work on virtually any marketing ideas. Basically, they can answer all questions related to marketing and advertising.

Business Consultant

The Business Consultant uses practical frameworks and insights to provide smart recommendations, help you think through tough decisions, and improve business outcomes. The Business Consultant was created to spot opportunities to expand your market reach.

For more information, see our help guides on the AI Team Members.

Content Team

FOMO.ai's Content Team streamlines the entire content creation process. It provides an end-to-end solution for content creation, from initial keyword research to completed blog posts and corresponding social media content.

Here’s a brief overview of each step of the Content Team’s process and what you can expect.

  1. Initial keyword setup: Enter the keyword you are targeting, choose an article type, and add any other relevant information.

  2. Prewriting: Article titles and related keywords are generated for you to choose from. Don’t worry; you can always edit any of the options to be more to your liking.

  3. Outline: Based on the Prewriting step, an outline is generated. Easily revise the headings, move around sections, edit the key takeaways for search section, or even add/remove sections.

  4. Draft: Based on the outline, a draft is generated. Review and edit the content directly in the app or export it to Google Docs to easily share it with others, such as an SME. Images, internal links, and source links —which are good for SEO—are automatically added to the draft.

  5. Publish: If the draft looks good, the Publish step will generate an SEO title, a meta description (SEO metadata), and key takeaways.

  6. Promote: Generate social media posts for the article for X, Instagram, Facebook, or TikTok (video brief). Each post is editable. Bonus: you’ll have a small collection of images to select from if you want to include one with your post.

For more information, see our help guides on the AI Content Team.

Stay Tuned! We Are Always Growing

At FOMO.ai, growth is in our DNA because AI never stands still. As artificial intelligence continues to evolve, we evolve with it, always enhancing our capabilities to meet your needs. Count on us to continually refine and expand our offerings, so your business remains ahead in this ever-changing digital landscape.

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