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How to Create Your First Piece of Content in FOMO

Whether you’re a new user, a teammate joining an existing workspace, or someone exploring FOMO during a trial, these steps will help you build confidence and get results immediately.

Updated over 3 months ago

Creating your first piece of content in FOMO is the fastest way to understand how the platform works and see the full value of AI-powered content generation. This guide walks you through the complete workflow, from logging in for the first time to producing a polished, on-brand draft you can refine, export, or publish.

Step 1: Log In and Open Your Workspace

Before you can create content, you need to access the workspace where all your projects, assets, and content types live.

How to log in:

  • Use your email address and password, or choose a supported SSO option if your team uses one.

  • If a teammate invited you, click the link in your invite email to open the correct workspace automatically.

If your company uses multiple workspaces (e.g., by client, department, or brand), ensure you’re in the correct one before starting. You can switch workspaces from the main menu at any time.


Step 2: Choose Your Content Type

The content type you choose determines the structure, initial prompts, and output style FOMO will generate. Picking the right type helps the AI understand your goal from the start.

Common content types include:

  • Editorial Article: A personal, first-person narrative that shares real experiences to build an authentic emotional connection.

  • Short SEO Article: A brief, keyword-focused article that delivers quick, targeted answers for search visibility.

  • SEO Article: A medium-length, comprehensive article that balances depth with strong SEO optimization.

  • Listicle: A numbered, scannable format that presents tips or insights as quick, digestible points.

  • Long SEO Article: An in-depth, authoritative guide that covers a topic extensively for long-term SEO value.

  • FAQ Page: A concise Q&A format that addresses common questions clearly and efficiently.

Pro Tip: If you're unsure which type to use, choose the SEO Article. It's the most flexible and handles both long-form and short-form work smoothly.


Step 3: Add Your Source Material (Links, Notes, or Brief)

This is one of the most important parts of the process. Good source material provides FOMO with the foundation it needs to produce content that is accurate, relevant, and aligned with your product or brand. Provide links that contain information the content should draw from, such as:

  • Product pages

  • Service descriptions

  • Case studies

  • News articles

If you have specific ideas that the content must include, write them directly into the notes field or make sure they’re in your Brand Lens:

  • Topics to cover

  • Messaging requirements

  • Examples or stories

  • Unique differentiators

Short bullet points are completely acceptable; FOMO can expand them into clear, coherent paragraphs.

Good to Know: FOMO doesn’t require a “perfect” title; any descriptive working title gives the model enough direction.


Step 4: Generate the Prewriting

The Prewrite stage gives you a chance to define the big ideas your content needs to cover before the AI begins outlining or drafting. This step helps ensure the model understands your intent, your angle, and the “must-include” information that matters most. What to include in your prewrite:

Key themes or topics: List the major points the piece must touch on:

  • The main argument or value proposition

  • Important definitions or explanations

  • Solutions, features, or product tie-ins

These become the foundation that the AI uses to form structure and emphasis.

The Angle or Point of View: Describe how you want to approach the topic:

  • Beginner-friendly?

  • Deep-dive expert?

  • Fast, tactical, step-by-step?

Clarifying this helps FOMO match your communication style from the very beginning.

Any Mandatory Inclusions: This might include:

  • A specific CTA

  • A quote, stat, or customer example

  • A mandatory section or message

Give the model a strong conceptual foundation so that the final draft feels intentional rather than generic.


Step 5: Building the Outline

After your Prewrite is defined, the next stage is building the outline. This helps FOMO create content with a logical flow, strong readability, and a clear hierarchy, especially important for long-form content such as articles, guides, scripts, or landing pages.

1. FOMO Generates a Structured Outline Based on Your Prewrite. You’ll typically see:

  • An H1 (main title)

  • Several H2 sections

  • Optional H3 subsections

  • Notes on what each section should cover

This acts as a skeleton for your full draft.

2. Review the Outline for Flow. Check for:

  • Missing sections

  • Unnecessary or repeated points

  • Opportunities to improve clarity

You can rearrange, rename, or refine any part of the outline before moving on.

3. Add or Edit Sections Manually. Many users add:

  • FAQs

  • Examples

  • Case studies

  • Product callouts

This is your chance to shape the content before any prose is generated. Ensure the structure is clean, complete, and aligned with your objectives so the generated draft is coherent, scannable, and strategically strong.


Step 6: Generate Your First Draft

With your title, goal, audience, source material, and tone locked in, you’re ready to generate your first draft. Here’s what to expect:

1. Click “Generate Draft.”

The button will typically be located at the bottom or top right of the setup panel. Once you click it, FOMO begins building your content based on everything you’ve provided.

2. Wait a few seconds

Draft generation usually takes only a moment. Behind the scenes, FOMO is:

  • Reading your source material

  • Analyzing your notes

  • Applying the tone and brand voice

  • Constructing a logical structure

  • Writing the copy section by section

This is your working draft, not the final version. Think of it as a strong, well-organized foundation for your revisions.

3. Your Editor Will Open With a Complete Draft

When the draft is ready, you’ll see:

  • A headline

  • Subheadings

  • Paragraph content

  • Calls to action

  • Any required structural elements (depending on the content type)

Pro Tip: After generating the draft, regenerate individual sections (like the introduction or CTA) before editing manually. You’ll get a stronger starting point.


Step 7: Review and Refine Your Draft

With your first draft generated, the next step is improving clarity, accuracy, and on-brand messaging. Think of this as your polishing phase.

1. Review the Structure First. Check whether the flow of information makes sense:

  • Do the sections follow a logical order?

  • Are any ideas missing?

  • Is anything repeated or out of place?

Small structural adjustments here make a big difference in readability. If the structure needs major edits, it’s best to regenerate the draft by making changes within the Outline stage.

2. Use FOMO’s Inline Editing Tools. FOMO gives you fast one-click improvements with the Ask AI tool. It can:

  • Improve writing

  • Fix Grammar

  • Shorten

  • Expand

  • Build off of the ideas input in the text box

Highlight any sentence or paragraph to access these. This helps you quickly tighten up sections, improve clarity, or shift the voice.

3. Regenerate Sections Individually. Instead of regenerating the entire draft, you can:

  • Rebuild the intro

  • Rewrite/regenerate a sub-section

  • Expand an example

  • Add more depth to a specific H2 or H3

This targeted approach keeps the parts you like and improves the ones you don’t.


Step 8: Optimize for SEO or Channel Requirements

Depending on the type of content you're creating, this step helps you prepare it for publishing across different platforms.

1. Check Headings and Keyword Placement (for SEO). If you're producing a blog or landing page:

  • Ensure you have one clear H1

  • Verify that your H2/H3 structure matches your outline

  • Sprinkle relevant keywords naturally

Pro Tip: Add 2–4 internal links. Interlinking is one of the strongest (and easiest) SEO wins.

2. Complete Your SEO Fields. Your workspace may include:

  • SEO title

  • Meta description

  • Tags or categories

These help search engines understand your content and enhance its discoverability.

3. Optimize for Distribution Channels. If you're creating:

  • Email content → check preview text and personalisation fields

  • Social posts → adjust length, hashtags, and platform-specific tone

  • Scripts or video content → ensure pacing and clarity

4. Validate Calls to Action. Make sure the CTA aligns with your goal:

  • “Start your free trial”

  • “Book a demo”

  • “Download the guide”

Strong CTAs improve engagement and conversion rates.


Best Practices for Creating High-Quality Content

  • Provide Strong Source Material: The more context you give FOMO, such as links, notes, or key messages, the more precise and relevant your draft will be.

  • Add Human Insight: Strengthen the draft with examples, internal language, customer stories, or product details, elements AI can’t fully invent.

  • Keep SEO in Mind: For search-driven content, check your headings, metadata, internal links, and keyword placement during refinement.

  • Polish Before Publishing: Always take a final pass to ensure accuracy, clarity, and brand alignment, especially for claims, numbers, or content that requires compliance.

  • Save and Organize Your Work: Use folders, naming patterns, and shared workspace tools so your team can easily find, reuse, and build on what you’ve created.

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