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AI Team Members: The Brand Photographer

The Brand Photographer is your visual identity specialist. This AI team member helps you generate on-brand images that match your unique style, color palette, and creative direction.

Updated over 3 months ago

From lifestyle photos to promotional graphics, this teammate ensures every visual reflects your brand consistently and professionally. A well-established Brand Photographer enables you to create cohesive, high-quality visuals for websites, ads, social media, and content campaigns, without relying on stock photos or inconsistent imagery.

What is the Brand Photographer?

To get started with the Brand Photographer:

  1. Head over to the AI Team Members.

  2. Click on Brand Photographer.

  3. A workspace will open where you can begin entering your visual prompts.

Good to know: You can switch between team members anytime, depending on the type of content or asset you want to create.

How Does the Brand Photographer Work?

Once you’re in the Brand Photographer, you can start defining what kind of image you want to create.

Example: “Create a lifestyle image showing a person using a laptop in a modern office with soft lighting and neutral tones.”

  1. Type or paste your prompt into the text box.

  2. Click Generate Image in the bottom-right corner.

  3. Please wait a few moments while the visuals are generated.

  4. Brand Photographer will use your Brand Lens and color guidelines to create cohesive, on-brand imagery.

With the Brand Photographer, you’ll always have original, polished visuals at your fingertips, ready for blog posts, ads, product pages, or social content.

What Can the Brand Photographer Do?

The Brand Photographer has several powerful capabilities, including:

  • Brand-consistent image generation: Produce visuals that match your brand’s established colors, style, and tone.

  • Custom scene creation: Generate unique compositions by describing the subject, setting, lighting, and atmosphere you want.

  • Automatic color palette detection: Pulls your brand colors directly from your website and applies them to every image generated.

  • Guideline-based refinement: Update your brand guidelines at any time to evolve your visual direction and maintain consistency.

Good to know: Using detailed prompts, like lighting type, mood, or environment, helps the AI better match your creative vision.

The Brand Photographer Interface

The Brand Photographer interface gives you intuitive tools for managing your image creation workflow:

  • Download: Save your generated visuals directly for use in marketing materials or creative assets.

  • History: Automatically view your previous image generations, along with timestamps and settings, for easy reference.

  • Future Projects: Start a new image prompt at any time by selecting New Thread, perfect for creating multiple visuals without leaving the workspace.

  • Conversational Input: Like a real photographer, you can chat with the AI to refine your results, ask for new lighting, framing, or style adjustments until it’s perfect.

Best Practices

  • Be Specific with Prompts: The more detail you provide, like subject, lighting, or color scheme, the more accurate and brand-aligned your visuals will be.

  • Maintain Consistency: Use your defined brand colors and visual preferences across every image to strengthen brand recognition.

  • Test and Refine: Try multiple variations of a prompt to see which compositions best fit your brand aesthetic.

  • Update as You Grow: As your brand evolves, revisit and refine your color and style guidelines to stay aligned with current trends.

  • Document Effective Prompts: Save prompts that produce great results so you can easily reuse them later.

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