The Marketing Strategist is one of five AI team members in the Content Team. This role focuses on building integrated marketing strategies that align goals, channels, and messaging to drive measurable growth.
What is the Marketing Strategist?
The Marketing Strategist is your high-level marketing advisor, part strategist, part creative thinker. It looks at your brand holistically, helping you define target audiences, shape positioning, and design cross-channel campaigns that make strategic and financial sense.
You can access the Marketing Strategist by:
1. Open AI Team Members on the left-hand side.
2. Select Business Consultant.
3. This will open a text box for you to enter your prompt.
Good to Know: You can revisit the Marketing Strategist anytime to adjust your plans, test new creative approaches, or align your messaging with performance insights.
Using the Marketing Strategist: Getting Started
Once you’re in the Marketing Strategist, a prompt field will appear where you can describe your marketing challenge, campaign, or goal.
Example: “Develop a multichannel marketing strategy for a new eco-friendly skincare brand. Include positioning, audience segmentation, messaging pillars, and channel recommendations.”
When you’re ready, click Generate Response at the bottom right. Your strategy, which combines insight, structure, and creative direction, will appear in a few moments.
Marketing Strategist Capabilities
The Marketing Strategist helps you think like a vice president of Integrated Marketing, translating vision into clear, tactical marketing plans.
Strategic Planning & Brand Positioning
Campaign Strategy: Develop integrated marketing plans that align channel mix and budget.
Audience Definition: Create detailed segmentation and persona maps to refine targeting.
Brand Architecture: Clarify your value proposition, tone, and core messaging pillars.
Channel & Funnel Development
Full-Funnel Strategy: Plan awareness, engagement, and conversion touchpoints across digital and traditional channels.
Performance Alignment: Identify which channels drive the most ROI and how to measure impact.
Campaign Sequencing: Design rollout phases to maximize learning and momentum.
Creative & Analytical Insight
Messaging Direction: Develop angles, taglines, and themes that align with audience psychology.
Framework Application: The strategy is strengthened by reference models, such as the McKinsey Loyalty Loop or the AIDA Funnel.
Competitor & Trend Review: Assess market positioning and creative whitespace opportunities.
The Marketing Strategist doesn’t just outline tactics; it thinks critically about goals, trade-offs, and long-term brand health, helping you make marketing decisions with clarity and confidence.
The Marketing Strategist Interface
The Marketing Strategist interface has many features for you to use, including:
Copy: Easily copy any response to share with your team or paste into briefs and decks.
History: Your project threads are automatically saved for easy access later. You can review past strategies, adjustments, or campaign ideas at any time.
Future threads: Click New Thread to start a new strategy session while staying within the Marketing Strategist workspace.
Conversational input: The Strategist can hold open-ended discussions, refine your messaging, test variations, or request alternative frameworks until you land on the perfect approach.
Best Practices
Define your goal: Start each prompt with a clear marketing objective (e.g., “increase brand awareness” or “improve conversion rates”).
Ask for frameworks: You can request approaches like the AIDA model, STP framework, or marketing funnel structure to guide your plan.
Think big, refine later: Use the first draft for broad strategy, then iterate for focus and specificity.
Collaborate across AI members: Combine the Marketing Strategist with the Content Writer or SEO Manager to connect creative strategy with execution.
Revisit regularly: Marketing landscapes evolve, so check in to refresh your positioning or campaign mix as performance data arrives.
A well-used Marketing Copywriter helps you quickly produce polished, structured, and engaging content for blogs, ads, social posts, or FAQs.