HubSpot combines content creation, lead capture, SEO, and analytics into a single, unified platform. Its blog editor is built for marketers who want creative flexibility and performance insights, allowing you to write, optimize, and measure your content without needing to switch between tools.
Prep Work: What You Need in Place
HubSpot’s publishing flow benefits from having your content and metadata ready before you begin. Since the editor ties into SEO tools, CTAs, and analytics, having the essentials on hand helps you set everything up efficiently. Gather:
Your headline and introductory paragraph
Organized content sections (H2s/H3s)
A featured image
Meta title, meta description, and primary keyword
Any CTAs, internal links, or campaign assets you plan to use
Tags and author information
With these ready, you can jump straight into creating your post.
Step 1: Create a New Blog Post
HubSpot allows you to host multiple blogs (e.g., marketing, product updates, resources), so your first step is choosing where your content should live. This ensures your post appears in the right listing and inherits the correct template.
To begin:
In HubSpot, go to Website/Content → Blog.
Click Create Post.
If you manage more than one blog, select the appropriate blog listing.
You’ll be taken into HubSpot’s drag-and-drop writing environment, ready for content creation.
Step 2: Build Your Post
HubSpot’s editor behaves like a hybrid between a rich-text environment and a modular page builder. This gives you the flexibility to add CTAs, forms, multimedia, and personalization tokens directly into your blog content.
Inside the editor:
Write or paste your main content
Add images, videos, or embeds
Insert Call-to-Action buttons or forms
Adjust spacing via drag-and-drop modules
Open the Optimize tab to review SEO suggestions for keywords, structure, and on-page improvements
Good to Know: The Optimize sidebar is especially useful for confirming that your content aligns with your SEO strategy while you write.
Step 3: Configure Your Settings
The Settings panel is where your blog post becomes search-friendly, visually complete, and properly categorized. These details influence how your post appears across your website, search engines, and marketing campaigns.
In the Settings tab:
Add your meta title and meta description
Upload a featured image (used in listings and social previews)
Select your author
Assign tags to improve topic organization
Attach the post to a campaign if you’re tracking performance across related assets
Taking a moment to fill these fields thoroughly helps maximize both discoverability and attribution.
Step 4: Preview and Publish
HubSpot’s previewing tools let you see how your post appears on different devices and with different audience settings, depending on your template. This helps catch issues before the post goes live.
To finalize your post:
Click Preview to review your layout and spacing.
Check desktop, tablet, and mobile views.
When everything looks right, choose:
Publish Now, or
Schedule for Later if you want the post to go live at a specific time.
Once published, your content is automatically added to your HubSpot blog listing.
Good to Know: HubSpot also provides built-in analytics, views, session sources, conversions, and engagement metrics, allowing you to evaluate performance directly from your dashboard.
Best Practices for HubSpot Publishing
Use relevant CTAs to guide readers into your funnel
Align your tags and campaign settings with your marketing strategy
Review SEO recommendations in the Optimize panel before publishing
Keep modules clean for a consistent visual layout
Revisit analytics regularly to refine future posts based on performance
Related Topics
How to Publish in Shopify
How to Prepare SEO Metadata for Any Platform