The Business Consultant is one of five AI team members in the Content Team. This feature brings strategic, MBA-level business thinking to your projects.
What is the Business Consultant?
The Business Consultant is your strategic advisor. It combines a management consultant's sharp reasoning with a marketing strategist's creativity. From SWOT analysis to OKR planning, it helps you clarify objectives, identify challenges, and recommend data-driven solutions that balance strategy and execution.
You can access the Business Consultant by:
1. Go to AI Team Members on the left-hand side.
2. Click on Business Consultant.
3. This will open a text box for you to enter your prompt.
Good to Know: You can return to the Business Consultant at any time to review a plan, refine a framework, or continue a previous discussion. Switching between AI team members is quick and seamless.
Using the Business Consultant: Getting Started
Once you’re in the Business Consultant, you’ll see a prompt box ready for your instructions.
Example: “Assess the pros and cons of expanding into the B2B education sector. Include a SWOT analysis, key metrics for market readiness, and a recommended go-to-market approach.”
After entering your request, click Generate Response in the lower-right corner. Your full strategic breakdown may take a few seconds to compile.
What the Business Consultant Can Do
The Business Consultant brings a consulting mindset to your workflow, offering structure, perspective, and clarity for any business challenge.
Strategy & Analysis
Strategic frameworks: Apply models like SWOT, Porter’s Five Forces, or the Business Model Canvas to clarify your landscape.
Problem solving: Use 5 Whys, issue trees, or premortem exercises to uncover root causes and prevent failures.
Market positioning: Evaluate competitive strengths, audience insights, and growth opportunities.
Planning & Execution
Goal alignment: Develop OKRs or SMART objectives that connect vision to measurable impact.
Prioritization tools: Use Impact/Effort matrices and decision grids to identify where to act first.
Implementation support: Sequence projects, assess change readiness, and pinpoint quick wins.
Leadership & Communication
Clarity in thinking: Apply the Pyramid Principle for structured messaging.
Influence & buy-in: Map key stakeholders and frame recommendations persuasively.
Presentation support: Turn complex insights into clear, executive-ready summaries.
The Business Consultant doesn’t just share frameworks; it thinks with you, offering multiple perspectives, grounded opinions, and practical next steps.
The Business Consultant Interface
The Business Consultant interface has many features for you to use, including:
Copy: Instantly copy your results to share or insert into reports, presentations, or strategic documents.
History: Every task is saved automatically, letting you browse previous strategy threads by date or project focus.
Future threads: Start a New Thread when you want to explore a new question or initiative, while staying within the same workspace.
Conversational input: The Business Consultant works dynamically. Ask for revisions, request alternatives, or challenge assumptions; it adapts to your reasoning in real time.
Best Practices
Lead with context: The clearer your background information, the sharper the recommendations.
Ask for structure: Request specific frameworks (e.g., “Use Porter’s Five Forces to analyze this market”) to organize insights.
Focus on outcomes: The best prompts define success, such as “Help me identify three actionable next steps.”
Cross-collaborate: Pair the Business Consultant with the Marketing Copywriter or SEO Manager to connect business goals with marketing execution.
Iterate: As goals shift or results roll in, revisit your threads to test new hypotheses and refine your approach.